Nominet calls for feedback from stakeholders on release of Two Letter and One Character .UK Domain Names

Press Release 

Nominet invites all Internet stakeholders to give their views during consultation period commencing March 8th.

9th March 2010, London – Nominet, the national registry for .uk domain names, today opens a consultation regarding the release of two letter, one character and other reserved domain names. Registration of these domain names is not currently possible due to the rules governing the .uk domain space.

It is now proposed to lift this restriction and permit these registrations. To help inform which domains are made available for registration and determine how they are released, Nominet is formally inviting feedback from all Internet stakeholder groups, especially those who are interested in registering these short domains.

Lesley Cowley, CEO at Nominet says, “We are committed to ensuring that the release of these short domains is conducted in an appropriate, responsible and fair manner. We therefore urge all Internet stakeholders including consumers, industry and Government to submit their feedback during the next three months.”

The consultation closes on 8th June 2010. At this time, Nominet will publish a summary of all responses on its web site and develop a series of recommendations for the release of two letter and one character domains.

Feedback can be submitted via an online survey or by emailing shortdomains@nominet.org.uk. The full list of consultation questions can be viewed at:

http://www.nominet.org.uk/about/consultations/reservedshortdomains

Notes to Editors

About Nominet

Nominet operates at the heart of e-commerce in the UK , running one of the world’s largest Internet registries and managing over eight million domain names. Nominet maintains the register of .uk domain names and runs the DNS infrastructure that keeps .uk working.

It runs the technology that locates a computer in the Internet hosting the web site or email system you’re looking for when you type in a web address or send an email to an address that ends in .uk.

Nominet is a not-for-profit company limited by guarantee that has members not shareholders, pays no dividends and its charges only cover its running costs. Anyone with an interest in the Internet may become a member. Nominet has over 2,800 members representing all areas of the Internet industry.

Nominet also runs the Tier 1 registry for UK ENUM, a service that combines telephone numbers and the Domain Name System to simplify the way telephone calls over the Internet work. ENUM lets callers know that you have the capability to receive VoIP calls, so allowing them to take advantage of free calls over the Internet.

Germany: The World’s Top Consumer with Domain Names registration.

Germany hits the bull’s eye once again. Recently, they have been declared as the world’s second top consumer for domain names next to the United States. This is no surprise to a lot of people since Germany holds the title for having the largest number of internet users in Europe. The rules in domain names registration are lenient that is why Germans are so engrossed with domain names registration. The cost of domain names also is so cheap that anybody can avail of this. If you will look at the statistics of domain names and domain names registration in Germany, you will conclude that Germany is really taking advantage of the domain names global trend today. The Germans are taking over domain names and online business slowly little by little.

It was reported that the count of Internet users in Germany is about thirty-five million. On the other hand, the registered .de domain name is 6.5 million. Germany has turned itself to a country of domains and it’s people, domain savvy fanatics. Their CNO, which stands for .com, .net and .org, is about two million while Schlunde.de, a German info registrar is by far the largest today. With these statistics to back Germany up, they will surely conquer online business world in a few years time.

The release of .de domain names by the University of Dortmund Internet department in 1991, marked the conception of a long successful domain industry in Germany. Then in 1996 DENIC, the German co-operative was established by German Internet Providers and became the center source for .de domain names registry. DENIC follows the same policies of .com domains. The main rule is that anyone can have a domain name if they have an address in Germany. It doesn’t follow the costumer’s adage “first come, first serve basis.”

In Germany, most of the websites’ homepage have the .de domains, which are very popular to them. Those that have a .com, are not really thriving in Germany. Currently, .info is also becoming famous, but the experts say that it would not reach the popularity or statistics of .de users.

Despite the downfall of Internet worldwide, the German domain industry stood proudly as it continues to grow actively in the global internet market. In the recently posted statistics by DENIC, the German. An info sale is higher than english.info sales.

The reason German domain names industry is in motion and on top of everyone else’s is its strong secondary *domain market. It is supported by sedo.com, which is one of the top sellers of domain names. In fact, it has sold more than the combined Afternic and GreatDomains sales, which is one-fourth of the market in the United States. Sedo also plays a major part in weaving together the basic and secondary markets in Germany by simply establishing partnerships with top registrar domain names’ companies.

If you’re a domain investor, it is best to try your business in the German market by signing up to Sedo and listing your domains. You can even enlist it on sedo.us or sedo.uk, and they will instantly put your domains in sedo.de as long as you indicate it. Germany is a good market for there are lots of domain names purchasers who will buy your domains in no time. If ever you feel that it’s not going well, you can always resell your domain names in a higher price. In this way, you can gain some income.

In other domain news in Germany, huettenberger-case-fabrik.de becomes the ten millionth-domain name. This shows the dramatic increase of domain names in Germany as DENIC’s rules have become lenient just to accommodate lots of domain name registration. On the other hand, United Kingdom also announced that they hit five million domain names with Nominate. Accordingly, they ranked fourth place in the world’s top domain countries today. This news is certainly favorable to the domain industry as more and more countries have increasing domain names. This will surely uplift the domain market to the next level.

As for Germany, there’s a lot of room for growth and development for their domain industry. In fact, if their current sales grow more, the number of domain names will double in just a few years time.

One of the secrets to higher cctld CPC and sales of the Domain

Whenever an SEO talks about geo-targeting your site to a specific region, so it ranks well on that localized version of Google they tell you to do a few things.

(1) Host in the country you want to rank well for
(2) Try to use a ccTLD for that country, i.e. domain.co.uk for UK
(3) Set the geographic target in Google Webmaster Tools

However, instead of using a ccTLD, I often see sites deploy a subdomain or subfolder to specify a different language or geographic target. A ccTLD is best, in my opinion. Of course, there are times you want to use a localized language by target the main Google – so that does apply.

JohnMu from Google replied to a Google Webmaster Help thread stating that a ccTLD is much more powerful than hosting your site on a server in that country. Specifically, John said:

Yes, we do try to find context from these two factors (I think this article is being updated to be a bit more clear though icon smile One of the secrets to higher cctld CPC and sales of the Domain ) — however, if your site has a geographic TLD/ccTLD (like .co.nz) then we will not use the location of the server as well. Doing that would be a bit confusing, we can’t really “average” between New Zealand and the USA… At any rate, if you are using a ccTLD like .co.nz you really don’t have to worry about where you’re hosting your website, the ccTLD is generally a much stronger signal than the server’s location could ever be.

Google will use the ccTLD over the server location to geotarget your site. This makes sense to me, but I do not think this has been covered here. We covered the overal topic dozens of times, but not specifically which factor is more important.

Quality Score: 5 Steps to Optimizing a PPC Account

The most common mistake when companies try to manage their own pay-per-click (PPC) account is a lack of organization around, and understanding of the Google Quality Score and Yahoo! Quality Index.

Google Quality Score is an assigned number from 1 – 10, based on how well your keywords relate to your ad text and landing pages. The higher your Quality Score, the higher your ads can be ranked in position for less cost. Generally speaking, in Google, any keyword with a Quality Score of 6 or below is considered low.

The goal for most PPC advertisers is to achieve a higher Quality Score; which sometimes means making large changes within the account in a short amount of time. However, this tactic can be detrimental to your overall account health. Re-structuring and re-organizing your accounts for a higher Quality Score can actually decrease your scores initially, if not done correctly. A decrease in Quality Score will essentially bring in less traffic and less conversions or leads, at a higher spend. The goal then becomes to optimize your account without initially killing existing high Quality Scores. Low Quality Scores will eventually pick up in a few months — but who wants to have a broken PPC account for any length of time when the goal was to make it better?

Though trial and error, research, and speaking with my Google and Yahoo! reps, I have found the best way to restructure and optimize existing PPC accounts without killing existing high Quality Scores.

1. Don’t be in a hurry

Whether restructuring your account entirely, or just moving a few keywords around and writing new ads, take it slow. Especially in Google, when you make large changes in an account, it can throw the system into “shock,” as we call it. Google assumes your Ad- Words account was set up correctly in the first place. So, when you begin to make large changes, Google thinks that you must be doing something wrong, or made a mistake the first time around. Therefore, after large changes to an account your Quality Scores can tank. After a while (maybe a few months) Google can see that you have actually improved your organization, and your Quality Scores will begin to recover. But a couple of months with bad Quality Scores can result in lower traffic numbers, lower conversions, fewer leads, and lower ROI. Therefore, make a plan of optimizing your account week by week. Do one campaign or ad group restructure per week, including writing new ads, adjusting keyword bids, and settings.

2. Adjust campaign settings first.

One thing you can do quickly and should be done immediately is to make sure your settings are correct for each campaign. The first setting I make sure to change can be found under rotate ads > set ads to rotate evenly. Do not set them to “optimize.” Setting your ads to optimize means that Google will only show the ad with the highest click-through rate. This also means that if you’re writing new ads for testing purposes, you can not split test (A/B) the new ad versus the old ad. The second setting I change can be found under bidding and budget > delivery method. This should be set to “accelerate.” This means that your ads will show as soon as someone types in your keyword. Google has an option to show your ads evenly throughout the day in order to make your daily budget last longer. The problem with this is that you could be missing out on potential qualified traffic by not having your ads show at all times for any search query.

3. Don’t overwrite old ad text.

If you’re testing ad text — and you should be — do not write over the old ads, even if they have lower click-through rates. If there are any ads you wish to discontinue, simply pause the ad, and write an entirely new one. Anytime you edit existing ad text you’re writing over that ad’s click-through rate. Quality Score is based on having a high click-through rate. If you remove or edit ads with high or medium click-through rates and accidently replace them with ads that have low click-through rates you are hurting your Quality Scores.

4. Re-structure for optimal targeting.

If your PPC account has more than 20 keywords per ad group, or only has one campaign in the entire account, it’s time to re-structure. Remember, Quality Scores are based on how well your keyword relates to your ad text. Therefore, if you have more than 20 keywords in each ad group, you can probably break those down into smaller, more targeted ad groups and write better targeted ad text. Doing so will increase click-through rates — a main driver of achieving higher Quality Scores. As mentioned previously, when restructuring, take it slow. Execute one campaign re-structure per day. In that campaign, you will be examining all of the keywords in your ad groups to find groups of keywords that can be broken out into their own, new ad groups.

5. Adjust bids accordingly.

Again, when it comes to adjusting keyword bids, or pausing or deleting keywords, take it slow. According to my Google reps, taking a keyword bid from $10 down to $1 (or vice-versa) does not register well with AdWords. If you find keywords that could use major bid adjustments, pause them now then activate them later when you have the time and budget to work with those keywords.

Although it might be frustrating to make large changes slowly, it will be worth it in the end. Achieving a high Quality Score in Google or Yahoo! will take time — it’s not an overnight fix but, eventually, you will see traffic, and conversions and leads go up, while spend goes down.

Getting the most out of your Social Media marketing strategy

The social media landscape is littered with band wagon jumpers, self appointed “experts,” bold but baseless predictions and, don’t forget the endless discussions that say absolutely nothing.

It’s time to End the Hype.

Social media could be considered one of the most fundamentally disruptive influences of the century. Those few thousand people and outlets that once controlled the information we received along with how we received it has dramatically shifted to a world where we all have the opportunity to share and gather information on an infinite scale. This shift to a Social Web is opening up new opportunities for individuals and organizations that were just not possible before. The rapid adoption of social media has fueled this Social Web revolution where technology has met a fundamental human need or desire – the need to
communicate, be heard and belong.

We are no longer restricted by geography, social standing or any other demographic factor. The Social Web is a great equalizer. If you have a computer or mobile device with web access, you can communicate with whoever you want no matter where or who they are.

As with most disruptive and revolutionary concepts, they eventually become commercialized for business use. There is certainly no difference here, except for the fact that most organizations are struggling with how to incorporate social media into their business models.

What today’s organizations need to keep in mind is that Social Media is more than overhyped tools and fancy buzzwords. When used as an integrated part of any marketing mix, it can inform audiences, harvest actionable data, build knowledge about an audience and impact bottom line results. The data and information
gleaned from social media is critical when trying to deliver best practices, services and even goods to prospective buyers. Used skillfully, it has the potential to be a revenue booster in the form of organic content and authentic conversations. Consider a June 2009 study from MarketingVox and Nielsen which found that 25 percent of search results for the world’s Top 20 brands linked back to user generated
content.

Traditional channels have less influence on business results because consumers will get their perspectives out there first. From conversations on Twitter, Facebook, FriendFeed, branded communities, email, blogs and elsewhere, social media presents a unique way for companies to find out what’s making customers open their wallets or walk right past their store.

Ask yourself these questions. Is this just a revolution you need to participate in or is it just an overhyped fad lacking any true business benefits? While we may not be able to fully measure the difference between let’s say a press release impression and a positive customer recommendation on a community site or even the impact thousands of YouTube views has over a Super Bowl ad, organizations need to remember that its customers are spending more time than ever in those social media channels, and they’re not going away.

Now is the time to invest in understanding what each channel means for your target audience through profiling and segmentation. It will be different, but traditional marketing principles have not changed and
still apply. Don’t let those social media “experts” fool you. There is no secret social media sauce or silver bullet. It’s trial and error through testing and continued learning, just like with traditional media in the good old days.

How far are you in understanding social marketing and how much are you really investing? You need commitment and investment in order to see any results. Here’s why – your competitors are trying to friend your friends while your customers are joining your competitors’ communities and engaging with them and not you.

If you are just getting started in social marketing or an early adopter with a clear understanding of the value, this eBook contains information that can help you cut through the hype of social media and drive real usiness results.

Set Yourself Apart

The key for most organizations is to use social media tools in ways that work for them and their organization. No matter what you may hear from the hundreds of social media gurus, Social Media does not come in “one size fits all.” Your social media strategy needs to align with your corporate strategy and business objectives. As such, the mix of tools that works for one company may not work for another.

When all is said and done, the social web and its millions of users, present a golden opportunity for intelligent enterprises to connect with their audience in a way not previously possible. That said, leveraging the free social web (Facebook, Twitter, LinkedIn, etc) is only the tip of the iceberg. After testing these channels, organizations gain even more momentum through their own branded community.

For example, ASOS – the UK’s largest independent online fashion and beauty retailer – built an online community called ASOS Life to facilitate interactions and conversations between the brand and its customers.

Retail organizations like ASOS are making social media a critical component of the marketing mix because they understand the power community influence has on driving purchases. Eighty-three percent of online shoppers say they are interested in sharing information about their purchases with people they know, while 74 percent are influenced by the opinions of others in their decision to buy the product in the first place (Manage Smarter, September 2009).

ASOS Life builds on the enthusiasm customers have for the brand by connecting them with each other and ASOS Insiders (ASOS employees), to talk fashion, shopping and all things ASOS. By building on this information, they are rapidly becoming the market leader in the UK online fashion world. Their site, ASOS.com attracts more than 5.3 million unique visitors a month and has 2.3 million registered users.

For companies like ASOS, establishing clear objectives up front allow for clearer tracking of social media return. There’s no substitute for well-reasoned, empathetic marketing techniques, and when the distracting hype of social media fades, effective marketers will identify the real business benefits of these tools.

The Social Media Way

The business landscape is scattered with social media “experts” who promise impact and ROI. For the most part, these folks are passionate, energetic and many times, uninformed. Many trainers and pros advocate jumping into the social media ocean and abandoning your existing marketing strategy. While that direction may be advocated by many in the space, be warned: One of the most common “The AIR MILES community gives collectors a destination to share and exchange information and connect with each other and social media gives us the ability to engage in a dialogue that was previously not possible.”

- Neil Everett, Chief Marketing Officer, AIR MILES Reward Program. mistakes businesses make is leaping into social media without a plan. Without a plan and objectives clearly defined makes it difficult, if not impossible, to break out the actual costs involved, measure success and define a return on an investment. This leads to a critical question that many organizations are struggling with: How should companies decide how much capital to spend on social marketing activities if they can’t even define what it costs or what it will return?
Again, a focus on the end-user – your target audience – is key. Connect with your community and let them provide YOU with direction. Since you’re looking for returns—both in awareness and on the bottom line—you have a unique opportunity to leverage social media tools to connect and engage with people. The
genuine feedback provided by your community will temper the overload of hype.

The audiences with whom you connect can really lead your marketing efforts—in both traditional and new media. For example, take a look at how AIR MILES Reward Program — Canada’s Premier Coalition Loyalty Program – uses social media to connect with their passionate and loyal community. Using a multi-channel marketing approach that included both traditional and social media channels, AIR MILES informed their Collectors, or loyalty program members, of the launch of their online community. This included traditional channels, like direct mail, as well as social networking sites like Facebook and Twitter. As of Q4 2009, the AIR MILES marketing program attracted over 20,000 community members who were actively engaged in thousands of discussions.

The AIR MILES community, available in both English and French, features several sections that are designed to drive community participation, including a tips & tricks section that allows users to find and share information on how to earn more reward miles and get the most out of the AIR MILES Reward Program.
There is also a discussion forum that encourages members to begin conversations, ask and answer specific questions, and connect with fellow Collectors as well as AIR MILES Sponsors and the AIR MILES reward program. Users are also encouraged to upload photos within its interactive photo gallery to showcase everything from great vacations to testing out new products.

“The AIR MILES community gives collectors a destination to share and exchange information and connect with each other,” says Neil Everett, Chief Marketing Officer, AIR MILES Reward Program. “Social media gives us the ability to engage in a dialogue that was previously not possible.” Without an awareness of the investment, techniques and tools necessary to succeed, efforts are going to fall flat…hype or no hype… Regardless of how active and present an organization strives to be. But the tools CAN work when you start with an educated approach.

The Social Web World

The conclusion is simple. We are now part of a Social Web World. Your customers and prospects are migrating there at an alarming rate and your organization needs to be there too. There is no five point holy grail plan, no perfect return on investment methodologies. You need to do what you can to learn and accelerate your switch between traditional and social media. Don’t get frustrated. This is still a new frontier.
Go beyond the hype and establish a plan for connecting with every audience that matters to your success. We’re no longer in an environment where “push” and “interrupt” – driven media rules the roost. The methods today are truly conversations and connecting with your audience.

Marketers See Green in Growing ‘Green Moms’ Audience

Advertisers are on the hunt for “green moms.”  Ad networks are developing audience segments for targeting these environmentally-conscious women online, and marketing research firms are analyzing their values and behaviors. But it’s not just environmental organizations or oil companies hoping to promote alternative energy investments that are advertising. Increasingly it’s everyday mass-marketed brands looking to reach the spectrum of environmentally-concerned mothers.

“Agencies with CPG brand clients or moms as a primary target, their clients are asking them about how to reach green moms,” said Wendy Goldman Scherer, partner at The Social Studies Group, which recently released a report on the growing audience segment, breaking it down further into super greens, mainstream greens, simple lifestyle mamas, and other subcategories. “All the manufacturers are talking about it,” added Goldman Scherer.

Though it’s difficult to quantify, Scherer believes there has been a higher demand for reaching green moms even in just the past year. “Green sensibilities are really trickling down to the general market,” she said. While loyalty to classic brands remains, more and more moms are sacrificing brand preference for environmental considerations, meaning everyday household brands “are going to have to offer comparable products.”

Ad Networks Grab Eco Moms
Online ad networks recognize the growing interest in reaching green moms, and are developing audience segments dedicated to the burgeoning sub-market. ValueClick Media is one. The firm has included a green moms segment in its Moms Media vertical net since it launched last year.

The company can target green moms through behavioral and demographic data, as well as contextually on sites catering to the green mom segment. For instance, women with kids who have displayed purchase intent for hybrid cars, or purchased green products online, might fall into the category.

NaturalPath Media, a network of sites covering eco-friendly verticals, touts audience segments such as eco-tech and green moms.

Resonate Networks, a firm that launched last year with political and advocacy advertisers in mind, has developed its own green moms audience segment in the hopes of helping advocacy and corporate brand clients reach them.

“Clearly taking care of their children is very important and the data shows that, but they also care much more deeply than women in general and people in general about social issues,” suggested Nick Tabbal, Resonate’s VP of research. The company defines the segment as “women under the age of 50, interested in environmental issues, who have children age 10 or younger.” Resonate has served green moms ads from an environmental advocacy organization and a paper manufacturer.

According to recent online panel-based research conducted by Resonate, green moms are 22 percent more likely to be interested in buying products that help preserve natural resources, 12 percent more apt to seek out products with attachments to a charity or cause, and 40 percent more likely to advocate for a product or brand.

Mass Market Brands Clean Up for Moms
Ads from Hyland’s natural cold medicine, environmentally-friendly diaper company gDiapers, and Gen Green Life, a local green business directory and reviews site, all pop up on green moms sites. Yet less-endemic brands are increasingly targeting the segment online – for instance Sylvania, which offers eco-friendly halogen lighting for cars.

Natural household cleaning products and detergent brands – some offshoots of brands that have been around for years, such as Tide Free – appear to be the advertiser vertical most interested in targeting green moms.

“Sure, you have demand from advocacy groups of a political nature, but you also have demand from CPGs that are launching green products or have some other kind of way to tie a [green] message into a product they already have,” said Denise Zaraya, vertical sales director for ValueClick Media’s Vertical Networks division.

Green Works, a collection of cleaning products and detergents made by The Clorox Company, is promoting its own “30 Days to Natural” challenge on green moms sites like From Grey to Green. The challenge encourages moms to “trade in all” their traditional cleaners for Green Works products for a month. In 2007, Clorox acquired natural personal care product maker Burt’s Bees .

“Advertisers are targeting green moms because they are influencers for moms across the spectrum,” noted Maryanne Conlin, president of The Mcmilker Group, a social media marketing agency. “A key priority for moms is the health of their children and that is a key driver of moms choosing to serve organic foods, learn more about toxins in cleaners, etc.”

White Cloud, a bathroom tissue brand made by Kruger Products, is making a big push behind its Green Earth tissue, made with 100 percent recycled fiber. White Cloud is running a “Secret Switch” challenge, asking moms to switch from regular toilet paper to their recycled product, and find out whether their families notice the change. The advertiser sponsored a post about the challenge on GreenandCleanMom.org, and is also running display ads to promote it.

Zaraya said the growth in demand to target green moms only began during the past two years, and has a ways to go till saturation. “Especially as the organic and green companies sell to big companies, the ad dollars will follow that.”

By Kate Kaye

State of the ccTLD Market February 2010

The base of the Country Code Top Level Domains (ccTLDs) rose to 78.6 million domains, a three percent increase quarter over quarter and a 10 percent increase year over year. In terms of total registrations, .com continues to have the hughest base followed by .cn, .de, .net and .uk.

New registrations in the fourth quarter of 2009 came in at around 3.7 million domain name registrations per month to total approximately 11 million new domain name registrations across all of the TLDs in the last quarter of 2009. This reflects an eight percent increase in new registrations from the third quarter 2009. The composition of the domain name industry in terms of base size remained relatively consistent with that of third quarter 2009, though there was some movement in the rankings as .cn and .de swapped positions. The largest TLDs in terms of base size were .com, .cn, .de, .net, .uk, .org, .info, .nl (Netherlands), .eu (European Union), and .ru (Russia).

ccTLD Breakdown

The last quarter of 2009 ended with 78.6 million ccTLD domain name registrations, an increase of nearly 7.5 million domain name registrations since the close of 2008. The ccTLDs as a whole experienced a three percent increase quarter over quarter and an 10 percent increase over the same quarter of 2008.2 There are more than 240 ccTLD extensions globally, with the top 10 ccTLDs comprising 66 percent of the total number of ccTLD registrations. The largest 25 ccTLDs saw quarterly growth rates that were the same or slower than in the third quarter, reflecting normal seasonal slowdowns. For example, only four of the top 25 largest ccTLDs increased the size of their base at the same rate that they did in the third quarter; the remainder increased the size of their base at a slower rate than they did in third quarter.

There was notable growth quarter over quarter among several of the top 25 largest ccTLDs. Registrations for Russian Federation (.ru) domain names grew the fastest with an eight percent increase quarter over quarter. Brazil (.br), Australia (.au), France (.fr), and Poland (.pl) all grew six percent over the quarter. When viewed on an annual basis, five ccTLDs surpassed the 20 percent mark for year over year growth including .ru (37 percent), .br (27 percent), .pl (26 percent), .au (23 percent) and .fr (23 percent). The .cn base, which had been experiencing remarkable growth as high as 467 percent year over year, slowed its growth and ended the fourth quarter with a one percent decline in its base. The Chinese ccTLD, .cn, regained its position as the largest ccTLD in terms of the total base of domain name registrations, with .de and .uk as the next largest ccTLDs. Year over year, .uk’s growth rate topped the list at 11 percent. Rounding out the top three ccTLDs were .de, with a seven percent increase year over year, and .cn, with a one percent decline in growth year over year. Together, the bases of domain name registrations for these three ccTLDs represented 44 percent of all ccTLD domain name registrations.

Top ccTLD Registries by Domain Name Base, Fourth Quarter 2009

1    .cn
2     .de
3    .uk
4     .nl
5    .eu
6     .ru
7     .ar
8     .br
9     .it
10    .pl

As I have stated in the past, ccTLDs are the sleeping giant in domaining. Those of you that register keyword industry domains in ccTLDs in the appropriate language will be the next winners in the new phase of domaining.

CIPFO to host Domain Auctions in New Delhi, India for the first time

Cyberspace & Intellectual Property Foundation (CIPFO) is hosting Domain Auctions for the first time on 26th February, 2010 during its Workshop on “Managing Online Identity” at Indian Law Institute, Bhagwan Das Road , New Delhi .

CIPFO is currently accepting Domains for listing which shall be auctioned during the four hour Techno-Legal interactive workshop. The confirmed participants shall have the sneak preview of the Domain Inventory on 25th February, 2010. The Domains, so submitted are subject to approval by the organization so that the same should not infringe the third party marks.

CIPFO is encouraging the Domineers to encash upon the generic name market in India and educating the society not to invest in the well known trademarks to avoid law suits in future.

Some of the Domains to be showcased are as follows -:

SpiritofOlympics.com
BigTimePass.com
SocialCircle.asia
BestPropertyDeals.net
FindTopDomain.com
CasinoBars.info
ArtGallery.co.in
AllTopKeywords.com
GetJobAlerts.com
ForeignEducation.info
Careers.org.in
AIDSonline.org
IndiaIsGreat.com
TechCareers.in

The domains for auction can be submitted here http://cipfo.org/domain_submission.php till 23rd February, 2010 by 8 pm (GMT+5.5).

To know more about the event and the organization, please visit www.cipfo.org Contact :Maninder Walia

Cyberspace & Intellectual Property Foundation

18 – Pusa Road, 3rd Floor

New Delhi – 110005

India.

Ph: +91 11 28755155 Fax: 28754798

E-Mail: contact@cipfo.org

Web: www.cipfo.org

The power of Google Webmaster Tools and using them for Domaining

Maintaining your site is like maintaining your car. In order to ensure your car is running at its best, you need to watch the dashboard for alerts to potential problems and warning signs. Google Webmaster Tools is your website’s dashboard that is able to quickly analyze and diagnose common problems without a lot of technical knowledge.

And now as a Netfirms customer, you can apply this indispensable tool to your domain as an easy one-click install found on your control panel.

From search engine data to keyword reports, here’s a 10-point list of the information Google Webmaster Tools can provide to help you better optimize your site for search engines:

  1. Top Search Queries – A list of the top search terms people are using in search engines that lead to your site. You can use this information to strategically optimize the content on your site to increase your search engine rank.
  2. Retrieve a List of Keywords – A list of the most commonly found keywords on your site is ordered by significance. This will help you strategically consider keyword frequency and their relevance to your site content.
  3. Crawl Errors – A robot can be sent throughout your site to index your pages, ensure your pages are found, and alert you of any site errors that need to be fixed such as missing pages and pages that don’t load.
  4. Define Site Settings – Allows you to choose your geographical area so that local people can find your site faster. It can help you decide whether to include your site images on Google images and determine your crawl rate
  5. Analyze Meta Descriptions and Title Tags – Flags duplicate meta descriptions and webpage titles in an effort to better optimize your site for search engines. It will also tell you if your title tags are too short or too long. (Generally speaking, the most important information should be within the first 65 characters)
  6. Enhanced 404 Error Pages – Puts an end to ugly error pages. This feature helps you customize your 404 File Not Found page. Now, when you move a page, rename it and forget to redirect the old page, enhanced 404 error pages will suggest the most relevant page to visitor was likely looking for.
  7. Manage Sitelinks – Customizes the site links that show up when your site ranks first in a Google search. (ie. About us, Contact us, etc…)
  8. Submit and Delete Sitemaps – Checks and indexes your sitemap periodically, so that crawl links are always kept efficient.
  9. RSS Feed Tracking – Compiles a list of people subscribed to your site through RSS subscriptions.
  10. Site Performance – Gets reports on how long it took for your site to load and other site performance statistics.

County Commission backs VEGAS.com in Internet domain fight

The fight over who will create a .vegas Internet domain continued today, as the Clark County Commission voted to support giving that right to local company VEGAS.com.

In the future, users of .vegas Web sites would pay the company that owns the rights to the domain a small fee for its usage. The Las Vegas City Council voted recently to support another company’s application to secure the .vegas domain.

VEGAS.com, owned by The Greenspun Corporation, which also owns the Las Vegas Sun, offered to give the county $1.50 from each registration, or 10 percent of its gross revenues, whichever is greater. It also guaranteed to give free use of .vegas forever to county and school district entities.

The .vegas suffix will eventually be one of several new domains – like the more familiar are .com, .edu and .gov – that the Internet Corporation for Assigned Names and Numbers is expected to approve. During the upcoming approval process, a letter of support from a relevant government agency will be a key part of gaining ICANN’s approval.

Though new domains aren’t likely to be approved for another year or more, Clark County Commissioner Steve Sisolak urged the approval of the deal because of Las Vegas’ agreement with Dot Vegas.

“We want to at least have a seat at the table,” when the time comes for ICANN to make a decision. He noted that the city’s deal would only pay it 75 cents per registration.

That prompted Commissioner Chris Giunchigliani to ask for more time to examine the issue, in order to be sure the county’s deal is fair.

In the end, commissioners unanimously voted for County Manager Virginia Valentine to draft a letter of support for the VEGAS.com proposal. Meanwhile, VEGAS.com will meet with county attorneys to review the deal, see if any changes need to be made, and report back to the commission within 60 days.